The Big Picture
The A&D content machine is built. 30 video scripts, a two-newsletter architecture, 80 AI prompts, 28 evergreen social posts, and 5 Cloudflare Pages sites are all ready. What's needed now: your review of the deliverables and a few manual steps in Beehiiv and Metricool dashboards.
Key Google Docs
Complete Work Inventory
Master reference doc with every A&D deliverable, organized by category with links
Newsletter Edition 1 Draft
Buyback Rate framework, 5-section format (Opener, Framework, Tool, Passion Pocket, One Question). 480 words.
Prompt Library + X100 Analysis
80 prompts across 8 categories. Competitive analysis of Scott Empringham's X100 (1,070 prompts, $99/mo).
28 Evergreen Social Posts
Ready-to-load Metricool Autolist content. Circular mode, 5.5-week cycle.
Metricool Deep Dive
Best times, Autolists, features analysis, posting strategy recommendations
Master Voice Profile
Brad's writing voice, tone rules, banned words, email style, social style
Podcast Reference File
Episode planning, format, distribution strategy for "Automate & Delegate" podcast
Brand Architecture & Positioning
Brand Buildout Plan (637 lines)
The master strategy doc. StoryBrand SB7 messaging framework applied to A&D. Brand hierarchy (Brad Stevens umbrella > A&D book+brand > OA service arm > Maximize My VA > 1-on-1 Connections > BST International). 90-day pre-launch campaign. Website strategy for automatedelegate.com. Podcast first 10 episodes. Content flywheel. Post-launch monetization projections ($100-285K/mo by month 6). Full execution timeline with who-does-what.
Complete
Comprehensive Brand Strategy + ADAE Framework
The intellectual backbone. Defines the ADAE Framework: Acknowledge (you are the bottleneck), Delegate (get it off your plate into human hands first), Automate (once a process runs through a human, you can see it clearly enough to automate), Elevate (freed time goes to Passion Pockets). Detailed competitive differentiation against Dan Martell, Hormozi, Chris Ducker, Tim Ferriss, and 6 other creators. This is the "why Brad's framework is different" doc.
Complete
Visual Brand Guidebook
Colors: Navy #1B2A4A, Teal #00B4D8, Orange #E86A33. Typography: Plus Jakarta Sans (headings), Inter (body). CSS classes and page structure requirements for automatedelegate.com. Explicit ban on purple Sterling brand colors.
Complete
15 Logo Concepts
15 PNG logo options: 5 wordmarks (all-caps, mixed-case, stacked, horizontal, thin luxury), 5 icon marks (arrow, letterform, flow, gears, hexagon), 3 ampersand-focused designs, 2 emblem badges. Visual index page included. Need Brad to pick a direction.
Needs Brad's Pick
Game Plan Scripts (5) — HEIT Format, 10-12 min each
Optimized for YouTube long-form + newsletter pipeline. Sam Gaudet's HEIT Framework (Hook, Explain, Illustrate, Teach). VidIQ pre-scored.
- 1"Stop Doing $15/Hour Tasks When You're Worth $500" — Delegation. Buyback Rate math. Origin story (teeth-whitening). Calendar audit exercise.
- 2"The Two Questions That Unlocked 700+ Tasks to Delegate" — Delegation Framework. VidIQ Score: 84. Two-column exercise.
- 3"I Gave My VA an AI Tool and She 10x'd Her Output" — VA + AI. VidIQ Score: 89 (highest). Maria/1-on-1 Connections case study.
- 4"Your Team Doesn't Follow Instructions. They Follow Your Example." — Leadership. VidIQ Score: 78. OA manager transformation story.
- 5"The $1,895 Question Every Business Owner Should Ask" — Proof/Results. Pest control client $340K case study. Soft OA CTA.
Main Teleprompter Scripts (10) — 5 Recording Sessions
- 1Delegation Audit (12-15 min) — DRIP Matrix framework
- 2AI Plus People (10-12 min) — Augmentation, not replacement
- 3Origin Story (10-12 min) — Micro Machines to OA
- 4Pest Control VAs (8-10 min) — Industry case study
- 5Constraints Audit (12-15 min) — Two-question exercise deep dive
- 6Book Promo (5-8 min) — A&D book trailer/teaser
- 7Maximize VA with AI (8-10 min) — VA+AI integration tactics
- 8Content Pyramid (10-12 min) — Dan Martell content engine applied
- 9Coaching Lessons (5-8 min) — Youth sports to business leadership
- 10Leadership Shift (10-12 min) — When the team that got you here can't get you there
EO Mastermind Rapid-Fire Clips (10) — 2-3 min each
- 1Room Energy
- 2Scaling Insight
- 3Why I Keep Coming Back
- 4AI and Delegation
- 5Vulnerability
- 6Personal / Business Growth
- 7Mentorship
- 8Outside Your Industry
- 9Isolated to Connected
- 10What Success Really Means
Steve Cuss / Return of Masterminds (5)
- 1Serve Yourself First — Managing leadership anxiety
- 2Four Spaces of EQ — Emotional intelligence framework
- 3Expensive People Lessons — Cost of the wrong hires
- 4Vulnerability as a Tool — Leadership transparency
- 5Relationships Endure Hard Seasons — Resilience
Quick Access for Recording
content-strategy.pages.dev has 23 scripts with filter + copy-to-clipboard functionality for pasting directly into the Elgato Prompter.
80 AI Prompts + X100 Competitive Analysis
Competitive intel: Scott Empringham's X100 has 1,070 prompts at $99/mo via Skool. Marketing-only. Brad's differentiator: full business coverage (operations, hiring, finance, scaling, delegation). "AI prompts for the entrepreneur who runs the whole business."
8 Prompt Categories (10 each)
- 10Email & Communication — Client follow-ups, cold outreach, meeting recaps
- 10Operations & SOPs — Process documentation, checklists, workflow design
- 10Strategy & Planning — Quarterly planning, competitive analysis, goal setting
- 10Marketing & Content — Social posts, blog outlines, ad copy
- 10Sales & Revenue — Proposal drafts, objection handling, pipeline analysis
- 10Hiring & Team Building — Job descriptions, interview questions, onboarding
- 10AI & Automation — Workflow automation, AI tool evaluation, agent design
- 10Growth & Scaling — Bottleneck analysis, delegation audits, expansion planning
Open Google Doc
Complete
Bundling Strategy
Free: 2-3 prompts per category (16-24 total) as lead magnets. Paid tiers: "Starter Pack" bundled with book, "Full Library" subscription, "VIP" with live sessions. WordPress prompts page on automatedelegate.com still needs building.
Cloudflare Pages (Brad's Personal Account)
automate-delegate-site.pages.dev Live
Full 13-section A&D production site. Hero, book preview, podcast embed, MSV tools (DugoutReady, Family Command Center, Logo Designer, Magazine Builder), Maximize My VA ($99/mo), speaking section, social proof, ecosystem flow visualization.
automate-delegate-ecosystem.pages.dev Live
Brand architecture and ecosystem visualization. Shows how all Brad's businesses connect: OA (service arm), A&D (book+brand), BST International (speaking), Maximize My VA (community), 1-on-1 Connections.
automate-delegate-mockup.pages.dev Live
Earlier, simpler mockup landing page. Useful as reference for design direction but superseded by the full site above.
content-strategy.pages.dev Live
Central content strategy hub. Mariah Brunner competitive analysis. Dan Martell Content Engine framework. 23 teleprompter scripts with filter and copy-to-clipboard for Elgato Prompter. Distribution plan.
ad-pitch-practice.pages.dev Live
Pitch practice scripts for rehearsing A&D talking points, book elevator pitches, and keynote soundbites.
WordPress
automatedelegate.com Needs Buildout
WordPress on Cloudways (server 1639062, App ID 6501890). Domain active, hosting running. Needs full site build per the brand strategy doc. The automate-delegate-site.pages.dev prototype has a 13-section layout ready to adapt.
Needs Brad's Action
Beehiiv Dashboard Setup — Rename publication, set custom domain, configure sending email, paste in the 5 HTML editions. Can't be done via API (requires Enterprise plan). ~15 min in app.beehiiv.com. OR give Sterling login credentials for browser agent.
Metricool Autolist Creation — No Autolists API. Copy-paste 28 evergreen posts into Metricool UI. Set circular mode, 1x/day, 7:30 AM ET, Tue-Sat. ~15-20 min. OR give Sterling Metricool login for browser agent.
Review Newsletter Edition 1 — Two versions: (A) 5 HTML editions with Loom/Calendly tools, or (B) new 5-section Buyback Rate draft. Pick which format/content to go with.
Pick Logo Direction — 15 concepts in /content/ad-logo-concepts/. Choose a direction (wordmark, icon, ampersand, or emblem) so Sterling can refine.
Record Videos Today — 30 scripts ready. Top 5 (HEIT format) are YouTube-optimized. content-strategy.pages.dev has copy-to-clipboard for Elgato Prompter.
Sterling Can Do (On Brad's Go)
Build Prompts Page on automatedelegate.com — WordPress page with categorized dropdown layout, 80 prompts, free/paid tiers. Ready to build on command.
Migrate BST Email List to Beehiiv — API supports bulk subscriber creation. Just need Brad's approval to pull and import.
Post-Production Pipeline — After Brad records videos: Groq transcription, Captions AI editing, clip extraction, YouTube API upload, social distribution via Metricool, newsletter segment generation. All automated.
Build automatedelegate.com — Full WordPress site per the brand strategy doc. 13-section prototype already exists on CF Pages as reference.